Most designers (interaction, graphic, instructional, etc.) and information architects these days understand the importance of designing for the target audience. User Experience (UX) and User Centered Design (UCD) of some variety are fairly common today. I am continually amazed, however, by designers who can’t get past themselves. They have no concept (or [...]

I’ve worked in and around user experience/ customer experience/ user interface/ interface design/ instructional design/ information architecture/ (insert your favorite i/u/x here) for more than 20 years. In some ways the field has progressed tremendously. In others, we are still right where we started.I too have changed considerably in the past 20 plus years. And, [...]