Digital Business Survey

The web-based Digital Business Survey provides a simple yet accurate digital profile of your company. This survey helps you pinpoint those areas of your business where you lag behind in going digital and those areas where you've already made progress.

During the Digital Business Survey, your employees evaluate your primary business processes, including sales, marketing, customer service, manufacturing/development, recruiting, training, R&D, purchasing, and finance, according to the following Digital Success Attributes and Digital Success Accelerators.

Digital Success Attributes

• Personal. Does the product, service, or initiative address individual issues at a personal level?
• Accessible. Is it easily accessible by the intended audience?
• Powerful. Does it empower users to do things they couldn't do before, in ways they couldn't?
• Timely. Does it address current needs and issues in a timely way?

Digital Success Accelerators

• Digitization. Digital assets and processes (bits) are easier to manage and are more accessible than traditional assets (atoms).
• Integration. The systems, people, and processes in your business need to work together for maximum effectiveness.
• Specificity. New technologies make precise measurement and reporting practical, even down to the level of individual customer preferences.
• Flexibility. The wants and needs of your customers, partners, and employees are constantly changing. Adapting quickly to those changes is vital to your continued success.

Survey results are available online in real time, and the survey can also be provided to stakeholders, partners, and clients.

Next: Process Review